Paul Wall Champions Hard Work
Houston rapper speaks on work ethic and the inportance of family
Paul Wall, along with Houston compadres Mike Jones, Slim Thug and Z-Ro, have been busy schooling the rest of the planet on what's been common knowledge in their neck of the woods... that you don't need a record deal to become a music superstar. On their own, these rappers along with countless others have sold millions of albums and mixtapes combined and have built an empire for themselves on pure passion, guts and work ethic.
We spoke to Wall whose mainstream debut set, The People's Champ, recently opened at No. 1. Like his colleagues, he's no stranger to hard work and he took the time to break down his work ethic for the rap.about.com audience.
"The fact of the matter is nobody owes anybody anything except you to go out and get it. And you can sit at home and make excuses all you want to but if you do that, you're gonna end up broke."
The entrepreneur whose given name is Paul Slayton, talked about how his successful business ventures (including real estate, promotions and a jewelry store) frees him creatively and liberates him from pressure to make a ton of money with his music.
"Being that I'm making money doing all these other things, I'm not forced to make money on music. So I have the privilege to be able to make creatively the kind of music I want to make. I'm paid regardless of whether I make an album or not."
Wall expected his mainstream debut to open in the Top 5, but he was surprised when it opened at the top.
"I was shocked. I knew it would do good. I expected it to be in the Top 5 but for it to be No. 1... is a big difference."
Wall, 24, also shared his feelings on becoming a daddy.
"The day the album dropped... that was the day that I found out that I had a baby on the way. So, I was ecstatic, overjoyed... I wasn't even concerned with the album. The album was in the complete back of my mind... That's my ultimate goal in life, to have a family.
Wall also shouted out on a number of topics including his spirituality, staying real, and his former partner Chamillionaire. Peep the complete audio interview below. (Quicktime)
We asked Paul Wall...
1. What do you think attributed to ...Champ opening at No. 1?
http://rap.about.com/library/interviews/paul_wall/no1_surprise.mp4
2. Will you ever work with Chammilionaire again?
http://rap.about.com/library/interviews/paul_wall/chamillionaire.mp4
3. Speak on the importance of working for yourself and owning your own businesses.
http://rap.about.com/library/interviews/paul_wall/business_ethic.mp4
4. What do you think makes you different from most other rappers?
http://rap.about.com/library/interviews/paul_wall/being_grounded.mp4
5. Do you make music for money or for love?
http://rap.about.com/library/interviews/paul_wall/business_vs_creative.mp4
6. Congrats on becoming a father. How do you feel about it?
http://rap.about.com/library/interviews/paul_wall/family.mp4
7. You're currently screwing and chopping the rock group The Transplants. Do you plan to screw/chop more artists outside of rap?http://rap.about.com/library/interviews/paul_wall/screw_genres.mp4
8. Shout out your upcoming projects.
http://rap.about.com/library/interviews/paul_wall/last_words.mp4
9. What are some of your other aspirations for the near future?
http://rap.about.com/library/interviews/paul_wall/aspirations.mp4
Paul Wall Champions Hard Work (Oct 24, 2005)
Usher's Record Label to Launch Next Month
10/23/05 - 11:09 PM ET
By Jennifer Fong
(andPOP) - After three years of fine tuning, Usher's US Records is finally ready for its unveiling. The superstar’s record label, first announced in 2002, will make its formal debut next month with the release of the soundtrack for the romantic comedy “In the Mix.”
The album will feature songs by rapper Rico Love, R&B quintet One Chance, Rayan, Anthony Hamilton, Christina Milian, Claudette Ortiz, Paul Wall, and newcomer Chris Brown. There will also be one song from Usher himself, who served as writer/producer on the project. No exact date has been announced for its release but the movie, in which Usher stars alongside actors Chazz Palminteri and Emmanuelle Chriqui, will open in theatres nation-wide on November 23.
Of the delay, BMG North America chairman/CEO Clive Davis says, “[Usher’s] priorities were finding the right artists and then waiting until he strongly believed they were ready.”
Usher says he hopes US Records will achieve the same success as the label he’s currently signed under, Antonio “L.A.” Reid and Kenneth “Babyface” Edmonds’ LaFace Records. "I've gone through a lot of trial and error to find what works and what doesn't," Usher says. "With that comes an understanding of how to offer the same opportunities to other artists."
Jennifer Fong - Usher's Record Label to Launch Next Month (Oct 24, 2005)
Oct. 17, 2005, 4:23PM
Houston rap pioneer to release first solo album
By KRISTIE RIEKEN
Associated Press
HOUSTON — As one of the pioneers of Houston's burgeoning rap scene, Bun B feels a responsibility to unite all the city's often beefing players.
Associated Press
Bun B shows off some bling.
So it was no surprise that he invited all the city's heavy-hitters to appear on a remix of Draped Up, the first single off his solo debut, Trill, which comes out Tuesday.
What is surprising is to hear feuding rappers like Slim Thug and Lil' Flip, or Chamillionaire and Paul Wall, come together on the same track to support one of the South's most influential MCs.
"Whatever problems people had they didn't bring it to my song," said Bun B, one half of the rap group Underground Kingz. "They was just like, 'We know what you trying to do and it's going to make us all look good.' It's not about me. It's about Houston and keeping Houston on the map."
The song takes a cue from the hit single Still Tippin' also featuring a screwed hook, this one by underground star Lil' Keke. The remix includes Z-Ro, recent Roc-A-Fella signee Aztek Escobar and the plantinum-selling Mike Jones.
Slim Thug said he got on the song despite beefs with Flip and Z-Ro because of Bun B's constant support: "He been a legend in the game. He's somebody everybody respect. Nobody ain't going to tell Bun B no because he showed so much love to us young dudes."
Expectations for the album are high after the Port Arthur native, who now calls Houston home, has guest starred on about a half dozen top-selling albums while awaiting the expected December prison release of his UGK partner Pimp C.
Long revered for his witty, complex lyrics and bellowing baritone, Bun B, born Bernard Freeman, has increased his profile for the past three years despite his bandmate's incarceration, recently appearing on albums from everyone by Beanie Siegel to the Ying Yang Twins.
"People say out of sight out of mind, and I didn't want people to forget about Pimp C and I definitely didn't want people to forget about UGK," he said. "It was all just really to let them know that we're still here and I'm still reppin' for him."
Aside from the Houston cameos, the 17-track album features a coterie of Southern stars such as Ludacris, T.I., Young Jeezy, Juvenile and the Ying Yang Twins, plus a taste of the other two coasts from Jay Z and Too $hort.
UGK has sold more than 1 million records since 1992. Celebrated regionally but largely unheard of elsewhere, they made their first national splash on Jay Z's 1999 hit Big Pimpin.'
The 32-year-old Bun B, who has been rapping since most of the new crop of Houston lyricists were in junior high, is enjoying a renaissance of sorts as Houston continues to gain notoriety as the new capital of Southern rap.
He will be the face of a throwback Reebok shoe that will be unveiled in Houston during the 2006 NBA All-Star game, and is working with Damon Dash on a Pro-Keds shoe line. Heady stuff for a man who has spent most of his career doing small club shows and commanding little radio play.
Modest and unassuming, Bun B, seems overwhelmed at the credit he's received as an influence to some of today's top-selling artists.
"I feel lucky every day when I wake up and people still like the music," he said. "People that have taken our music to heart like that and to build off of it and prosper and make a career out of what I've done really is an honor."
He said the project was challenging because Pimp C had almost single-handedly produced all the UGK records. Bun B produced much of Trill, with help from musicians including Mannie Fresh and Jazze Pha.
Bun B said being away from Pimp C for the almost three years he's been in prison on an aggravated assault charge has been difficult. He is rarely seen without a "Free Pimp C" T-shirt or baseball cap and every other scene of the Draped Up video shows groups of people in similar shirts.
"We will definitely do more music," he said. "I expect it to be bigger and better than ever before."
KRISTIE RIEKEN - Houston rap pioneer to release first solo album (Oct 18, 2005)
Paul Wall Emerges As Billboard 200 'Champ' -
September 21, 2005
Wall Emerges As Billboard 200 'Champ'
By Margo Whitmire, L.A.
In a week that sees seven new top tier entries, Houston rapper Paul Wall emerges triumphant with a No. 1 debut on The Billboard 200 with "The Peoples Champ." The album sold 176,000 copies in the United States, according to Nielsen SoundScan, putting the Atlantic effort ahead of new discs by Switchfoot, Trisha Yearwood, the Pussycat Dolls, Paul McCartney, Damian "Jr. Gong" Marley and Charlie Wilson.
Though Wall has released albums with rapper Chamillionaire and a solo effort -- 2004's "The Chick Magnet" -- in the last three years, this is the first appearance on the big chart for the artist. In the last year, the chopped-and-screwed stylist has earned exposure as a featured rapper on T.I.'s "Urban Legend" and Mike Jones' "Still Tippin," which reached No. 25 on Billboard's Top R&B/Hip-Hop Songs list.
Wall's chart-topping debut ends the two-week reign of Kanye West's "Late Registration" (Roc-A-Fella/Def Jam), which falls to No. 2 on a 42% drop to 165,000.
San Diego rock act Switchfoot grabs the No. 3 slot with "Nothing Is Sound" (Columbia), earning its highest Billboard 200 chart position with a career-best sales week of 131,000 copies. The group's 2003 set "The Beautiful Letdown" opened at No. 85 with 14,000 and has gone on to sell 2.5 million.
Trisha Yearwood's "Jasper County" (MCA Nashville) takes the No. 4 spot this week with sales of 118,000 copies. Her first album following a four-year self-imposed hiatus gave the country songstress the second-highest sales week of her career and also opens at the top of Billboard's Top Country Albums chart.
Featuring the No. 2 Billboard Hot 100 hit "Don't Cha" featuring Busta Rhymes, the Pussycat Dolls pull in at No. 5 with "PCD" (A&M/Interscope), earning a first-week total of 99,000 copies for their first effort.
Paul McCartney's "Chaos and Creation in the Back Yard" (Capitol) gives the Beatles and Wings alum his 45th top 10 Billboard 200 album. Arriving at No. 6, his latest sold 92,000 copies, much better than 2001's "Driving Rain." That album started at No. 26 with 66,000 copies and has moved 398,000 so far.
Starting with 86,000 copies, reggae's newest Marley, Damian "Jr. Gong" Marley, debuts at No. 7 with his third album, "Welcome to Jamrock" (Universal). The album's title track is in the top 20 on Billboard's R&B/Hip-Hop Songs chart. Marley's last album, "Halfway Tree," sold just 2,000 copies in its first week, debuting at No. 2 on Billboard's Top Reggae Albums list; the set has a to-date total of 91,000 units.
It's notable that Damian's father, late reggae icon Bob Marley, enjoyed only one Billboard 200 top 10 during his career. His 1976 release "Rastaman Vibration" peaked at No. 8 and spent 22 weeks on the chart.
Along with West, the Black Eyed Peas' "Monkey Business" (A&M/Interscope) and Mariah Carey's "The Emancipation of Mimi" (Island/Def Jam) hold onto their top 10 status this week in spite of the onslaught of debuts. The former drops 4-8 on a 0.3% dip to 83,000, while the latter slides 5-9 as sales fell 8% to 75,000.
Meanwhile, Former Gap Band frontman Charlie Wilson grabbed a career-best sales week with his first album in five years. The Jive set "Charlie, Last Name Wilson" sold 71,000 to arrive at No. 10, the highest he's ever reached on the chart. His last album, 2000's "Bridging the Gap" (Interscope), didn't debut on the big chart, starting instead at No. 70 on the Top R&B Albums tally with 3,000 copies. It has sold 194,000 to date.
Other albums scoring top 20 debuts this week are Trapt's "Someone in Control" (Warner Bros., No. 14), David Gray's "Life in Slow Motion" (ATO, No. 16) and Bonnie Raitt's "Souls Alike" (Capitol, No. 19).
Other notable entries include Lonestar's "Coming Home" (BNA, No. 26); Sigur Ros' "Takk" (Geffen, No. 27); CeCe Winans' "Purified" (Sony, No. 41); DJ Quik's "Trauma" (Mad Science, No. 43); B.B. King's "B.B King & Friends: 80" (Geffen, No. 45) and Tracy Chapman's "Where You Live" (Elektra, No. 49).
At 10 million units, overall U.S. album sales were up 5% over the previous week; down 3% from the same week last year. Year-to-date sales are trail 2004 by 8.5% at 395 million units.
By Margo Whitmire, L.A. - Paul Wall Emerges As Billboard 200 'Champ' - (Sep 21, 2005)
Thug Ready for Platinum
Rapper from Houston underground anticipated his huge debut
Slim Thug's solo debut, Already Platinum, was named for the lifestyle the Houston rapper cultivated before even signing a record deal. "I rode around in a Phantom before my album came out," says Slim. "It ain't got nothing to do with sales. I'm already living like I'm platinum."
He's off to a good start, as last week Platinum became the Number Two album in the country. "It's just the loyalty of my fans that I have been having before this shit," Slim says, with a nod to his indie albums with Boyz-N-Blue and DJ Ideal.
Born Stayve Thomas, the artist started polishing his skills in 1998 when he met DJ Michael "5000" Watts, who helped introduce fellow Houston hip-hop breakout Mike Jones. "I started with Swishahouse -- it wasn't even a label back then. DJ Michael Watts used to just do tapes," Slim says of his experience in the Southern underground. "We met at a party, he heard me freestyle. He was like, 'Hey, man, how about you come over to my house and we do some shit?'" By 1999, Slim had created the freestyle "Still Tippin'" -- "tippin'" being local slang for cruising -- that went on to become a hit for Jones, featuring Slim.
After years of mixtape success and nearly two years with Swishahouse, Slim was inspired to form his own label and crew, the Boss Hogg Outlaws. He signed to Geffen Interscope and teamed up with the Neptunes. "Jimmy Iovine gave Pharrell a list of people who he might work with, and he picks Snoop and me," Slim explains. "So we go in the studio for a week, and we grind it out."
Slim recognized the need for an established producer to attract the fan base he lacked. "I'm like, 'How the fuck am I gonna get all these people around the world ill when I'm underground?'" Slim recalls. "I felt like Pharrell would help me cross over, 'cause I wasn't really that type of artist."
At this point, with his debut in stores and making his name known, Slim is more than ready for fame to catch up to him. "I used to be able to be in Texas and shoot out to L.A. and Vegas to walk out and chill and do the normal shit," he says. "Now the shit different everywhere I go -- motherfuckers know me. Now I get that love everywhere."
SULAIMAN FOLARIN
(Posted Jul 26, 2005)
SULAIMAN FOLARIN - Thug Ready for Platinum (Jul 27, 2005)
The new Charger's popularity with the hip-hop world stems from its in-your-face design and ability to accommodate extra accessories.
Hip-hop artists ramp up Charger
Rappers boost the Chrysler sedan's street cred by featuring the muscle car in videos.
By Brett Clanton / The Detroit News
Warner Bros. Music
Houston rapper Mike Jones showed off his new Chrysler Charger on the MTV series "Cribs."
Forget Bo and Luke Duke, the new Dodge Charger is winning over the likes of Twista and the Ying Yang Twins.
DaimlerChrysler AG's Chrysler Group has agreed to allow several hip-hop artists to feature the Charger sedan in music videos and other promotions in a move that could help expand its reach with the MTV Generation and give a key new model a push out of the gate.
Dodge has received requests from a range of hip-hop musicians, including reggae-style rapper Sean Paul, who dropped a Charger in a video for his new single "We Be Burnin," and party-rap duo the Ying Yang Twins, who use the muscle car in a TV commercial to promote their new album "USA (United States of Atlanta)."
The requests are the latest sign of the rap world's fondness for new Chrysler vehicles such as the Chrysler 300 sedan and Dodge Magnum wagon, whose in-your-face designs have offered an ideal palette for the oversized wheels, special front grilles and other accessories that have become the calling cards of the hip-hop crowd.
While Chrysler says it has not chased after the deals, it welcomes the opportunity to broaden the appeal of its brands.
"We certainly aren't going to try to stop this from happening," said Julie Roehm, Chrysler's director of marketing communications.
The Charger received an early blessing from one of hip-hop's biggest names, 50 Cent, who after seeing the beefy sedan debut at the Detroit auto show requested the first production model. In a January phone message to the publisher of auto-customizing magazine Dub, the chart-topping rapper asked, "What I gotta' do to get that Dodge Charger first? I need that."
50 Cent got his wish. This spring, he became the first customer to take delivery of a 2006 Charger.
And a wave of interest from other rappers followed.
The new Charger filled a vacuum left by big sport sedans like the 1996 Chevrolet Impala, which could accommodate 22-inch wheels and offered ample room for accessories, said Myles Kovacs, president and co-founder of Dub.
"By hitting that market, it gives the Charger instant credibility with the street," he said.
Hip-hop heavyweight Twista and rising Houston rapper Mike Jones have shown off their new Chargers on the MTV series "Cribs."
Jones will also grace the cover of Dub in August with his decked-out black Charger to promote his debut album, "Who is Mike Jones?"
In addition, two other hip-hop artists are in talks to use footage of a Charger in their music videos. And the car has popped up in a number of other rap videos without formal permission from the automaker.
The new rear-drive sedan is a four-door update of the classic fastback that was born in the early 1960s and was later known for as the Luke boys' creek-jumping General Lee on TV's "The Dukes of Hazzard."
The 2006 model, which rides on the same underbody as the 300 and Magnum, went on sale this spring. Through June, sales were 6,195, according to Autodata Corp. But Chrysler says it's still ramping up inventories.
The automaker is wise to accept offers from hip-hop artists to feature the Charger in promotions, even if the hardscrabble image of many rappers is out of step with Chrysler's typically conservative marketing approach, said Michael Tchong, an analyst at Ubercool LLC in San Francisco.
"My sense is that any type of exposure that is almost an implicit endorsement by an artist is going to help propel a brand."
He said Busta Rhymes' hit single "Pass the Courvoisier" almost single-handedly led to a 20 percent boost in sales of one of the brand's cognac lines two years ago.
Chrysler has already benefited from the interest of A-list rapper Snoop Dogg, who last year phoned Chrysler CEO Dieter Zetsche to ask how to get his own 300 sedan.
But there may be a greater opportunity to reach out to younger buyers through the Dodge brand, whose average buyer is just younger than those of the Chrysler brand. The average Dodge buyer is 45 years old, just slightly under the median age of 46 for all U.S. car buyers, according to J.D. Power and Associates.
Though the Charger is being heavily promoted to the NASCAR crowd, the interest from the hip-hop world could also give it crossover appeal among different demographic and racial groups.
But it's unlikely to score with hip-hop's trendsetters the same way the Chrysler 300C did last year, Kovacs said.
"I don't think it as obvious as the 300C. It's going to a different market. It's less luxury and more muscle."
Click on Photos tab to see the car..
Brett Clanton / The Detroit News - Hip-hop artists ramp up Charger (Jul 27, 2005)
Hot Off The Presses: Paul Wall....
By Jay Casteel
Tuesday - May 3, 2005
Paul Wall
Photo Credit: Atlantic
MTV is putting the spotlight on the next capital of the South -- Houston.
All this week, the network will be putting the spotlight on several rappers from the city that has got the industry's attention.
Monday night (May 2), Mike Jones gave some insight into his story and showing us why Houston is on fire right now. Later this week, Sway and the MTV News team will explain the Screwed & Chopped phenomenon; spend a day on the streets with Paul Wall; tell the story of underground kingz UGK; and finally showcase some of the artists next in line.
The show, which MTV calls "My Block: Houston," will debut Saturday (May 7) on MTV2. ...
Ballerstatus.net (May 19, 2005)
Online Exclusive: Is Houston Next?
No one can argue that Atlanta isn't the city holding it down righteously right now. Everyone coming out of Atlanta is making noise, and boasting about their accolades. In Atlanta alone you have the best R&B singer in Usher, the King of Crunk in Lil Jon, the Prince of the South in Lil Scrappy, the King of the South in T.I. and the princess in Ciara. Not to mention Ludacris who is making side deals like a bookie.
So it is safe to say that ATL has the key to success and has locked it. Or is it?
When your city has a devoted community and they feel differently than others in the country, that's when localized success is unparallel to national. Nelly did it in St. Louis and was then followed by Chingy and others, and Houston is about to do the aforementioned by bringing the meaning to the phrase "Houston we have a problem."
Hip hop and Houston automatically ring a bell to the name Scarface. Scarface and the Geto Boys have had their problems, but just recently dropped an album. The reunion was solely for the purpose of the dollar bill, as they all still can't seem to get along. Anyone in Houston though will tell you that Scarface opened all the doors for the city to get on the map.
Just like ATL is known for their crunk style, Houston is known for its laid back Screw style. A year or two ago, a person could hear a screwed and chopped style song and think that there was something wrong with their cd. In 2005 though, the style is quickly catching on nationally as more and more southern artists are dropping screwed and chopped albums.
The screw style is a true art form that was originated by Robert Davis Jr. (nee DJ Screw). He catapulted interest so quickly that he was able to form his own group in the Screwed Up Click. The last inductee of that click happened to be Lil Flip, when he was 19. When DJ Screw past away from a codeine overdose in 2000, Flip made it his own personal goal to Screw up the world.
In fact, you can't read an interview or hear a song by Lil Flip without him mentioning his mentor. He and many members of the Screwed Up Click know they would be nowhere if it weren't for him.
With that in mind, when Flip became the first to make it from local to national level it opened the eyes of a lot of other local artists. Still, most artists stayed underground and to their roots, because they were selling anywhere from 30,000 to 50,000 albums locally.
More and more artists are thinking before signing the dotted line, and it shows the leadership of prior artists lending down helpful information. Labels finally started listening to Houston's underground niche, and 2005 will showcase that.
Slim Thug, Mike Jones, Chamillionare, Z-Ro, Paul Wall, Lil Flip, Killa Kyleon, and Yung Redd will all be dropping albums on major labels this year. Slim Thug has the most attention right now with a couple of videos in BET's rotation, including the hit, "Like A Boss."
Swishahouse has been wrecking shop in north Texas since Screw passed, and is led by DJ Michael Watts. Swishahouse signed a distribution deal with Warner Brothers, and will feature its main artists in Paul Wall and Mike Jones. Chamillionare who was featured on Lil Flip's Underground Legend, recently signed with Sony and his album will drop sometime during the summer along with Flip's. Better yet the Screwed Up Click has reunited and will drop, Making History on May 3rd.
The following these artists have in Houston is what is going to carry them to national success. There might not be another city that brings the true meaning to the term "grinding" than Houston.
vibe.com article 2 (May 19, 2005)
BALLERSTATUS FEATURE STORY
Paul Wall: Got The Internet Going Nuts
By Mark Lelinwalla
Wednesday - June 8, 2005
Paul Wall
Photo Credit: Atlantic Records
Let's face the facts, when many hip-hop artists make it big, they get deeply-routed in a me, myself and I mindset -- to the point where they often forget to ask themselves what should be one important recurring question...what about the people?
While flashing high beams (via that fused icebox grill seen every time he cracks a smile), hip-hop's reigning charismatic world champion, Paul Wall, has not forgot the people. In fact, he embraces them.
"What it do it's Paul Wall/I'm the people's champ," the droll Wall proclaims on the smash record, "Still Tippin'," in what arguably was the most repeated hip-hop line of the year. Unfazed by recent fame and fortune, the affable Paul Wall is poised on always being that humble MC that delivers for the people.
Consequently, it was only right that BallerStatus.net had a chance to chop and screw up a conversation with the people's champ. We caught up with Paul Wall live and direct at the Atlantic Records offices in New York City. Here, we talk to Paul about everything from the history behind the Screw sound, its nationwide staying power and of course, his impending album, The People's Champ.
As you're about to find out, as off the wall (no pun intended) as the man can be, he's witty and has genuine love and loyalty for his regional sound, as well hip-hop as a whole. This, folks is going to have the Internet Going Nuts! BallerStatus-Paul Wall...straight icebox...say cheese and enjoy.
Ballerstatus.net: We're here with the people's champ, Paul Wall.
Paul Wall: Before we go anywhere I got to tell you that The People's Champ is coming August 5 for your listening pleasures.
Ballerstatus.net: Like "Still Tippin'," people are loving "Sittin' Sideways"...
Paul Wall: Aw man, yea, we pretty much took the same formula that we did for "Still Tippin'." Like with "Still Tippin'," we took an old freestyle that Slim Thug did back in '99, we made a chorus out of something he said and he pretty much came and laid his same verse, but just updated it. Like he shouted out new clubs, new cars, but it was pretty much the same formula for "Sittin' Sideways." We took an old freestyle that Big Pokey did on a DJ Screw tape, out June 27, which was by far the most popular Screw tape ever released. We took something he said and he blessed me with a verse.
Ballerstatus.net: That Screw sound is invading the entire country right now, and people that were previously clueless about it are fascinated. Obviously, DJ Screw founded it, but tell us about the history behind Screw music, the staple sound in Houston.
Paul Wall: Aw man, DJ Screw -- Robert Earl Davis, may he rest in peace -- created in back in the '80s; slowing sh-t down. The Screwed Up Clique came out '92, '93 and that was like when he formed a clique, where the rappers freestyle. That was a little different, but he's been doing the tapes since the '80s. It's just embedded in our culture in Texas; ya know, by slowing sh-t down. For a long time, it's been a big controversy, that if DJ Screw didn't do it, it ain't Screwed. It's still kind of controversial, but a lot of people eased up on it. One of the main reasons why we call it the Screw music is to honor his legacy and what he created. He created a whole branch of hip-hop.
Ballerstatus.net: That's his genre.
Paul Wall: Yea, a whole genre of music that's just different from the rest of the music across the world. It wouldn't be right to call it anything beside [Screw] because if we call it anything besides, it's going to neglect what he created. But at the same time just because you slow something down, DOES NOT MEAN IT'S SCREWED! You hear that!? Just because you slow something down, does not mean it's Screwed. A lot of DJs out there, across the country, across the world, a lot in Houston and the rest of Texas, that slow something down and think that sh-t is Screwed, but they need to stop it.
Ballerstatus.net: You set up a good segue for me. When you talk about slowing down a record and chopping and screwing it, can you tell everyone the main technical difference?
Paul Wall: Ok, when I hear a DJ Screw tape... because they say he made over a 1,000 of them and I personally have a 100 of them that I still have to this day and he was putting them out there, man. When he would make a mixtape, he would talk to the listeners through the sound. A lot of people in Houston would listen to Bone Thugs N' Harmony and they'd be rapping fast as hell and you wouldn't know what the hell they saying, but when you hear it on Screw's tape, it's like you can hear the sh-t; you can feel the music and understand what they're saying. It's a big misconception that you have to be high or you got to be drinked out on that syrup, to really be on that Screw music, and for a long time that was the case, but now it's like it's a form of music, so you don't have to be high or on that drink to enjoy this music. If you are high on that syrup, feeling good and you hear that music, that sh-t is just going to put you in a trance and you're going to hear and feel the music. But when DJ Screw would do it, he would talk to you through the music; he would bring parts of the song back and chop it up. When we say chop it up, it's when you get to the words, where the beat is repetitive and when he would do it, he would talk to the listeners through the song, so they could feel what the artist was saying. You'd hear sh-t in a song and you wouldn't even hear it, when you hear it on the radio.
In Texas, the Screw music is what the music is. We got the radio stations too, and the radio stations are doing their thing. Don't get me wrong, but I remember growing up man and you'd hear the music Screwed and then you'd hear it slowed down. Then I hear the music on the radio and I'm thinking, "Man, what's wrong with the music on the radio? Why are they playing it all fast?"
Ballerstatus.net: Ya'll were so used to the Screw sound.
Paul Wall: Yea. Whereas the same time, an out of towner or someone that doesn't know what's going on, comes and listens to Screw and says, "Why are they playing the music so slow?" But DJ Screw would talk to listeners and tell them stories through songs. He'd turn a three-minute song into a 15-minute song, and he'd just bring stuff back and talk to you through the music.
Ballerstatus.net: "Still Tippin'" is obviously a smash and so, a couple of months ago, how did you feel when the New York Times not only mentioned it, but did a whole piece about the Houston Screw sound movement? They put Mike Jones number in the Times! What do you think about that?
Paul Wall: That's ridiculous man. It's just great to be part of it. I got brought in as an artist into Swisha House and got put on "Still Tippin'." I'm happy to be part of it; for real.
It's just like a classic song that we got. The song now, is officially two-and-a-half years old, so being that the rest of the world is kind of now catching onto it -- and a lot of that is due to the fact that we signed a major deal; I'm with Atlantic and Mike Jones is with Warner Brothers, making it happen. We have a monster and a machine behind us promoting and pushing us to different areas, but we as independents have reached our peak. As independents, we have reached our peak and yea, we're going to sell 100,000 every time we drop, but it's going to be awfully hard for us to surpass that mark. Of course, we are trying to sell and move onto to platinum numbers. Hopefully we will; you never know, but we're going to do it baby.
Ballerstatus.net: How much on the street do you hear: "It's Paul Wall Baby and I'm the People's Champ" and "I got the Internet Going Nuts?"
Paul Wall: That's what it is. I hear it all the time. Every time I see somebody on the street, the first thing they say is, "I got the Internet going nuts!" I got three albums out already and we put over a 100 mixtapes out over the years, so it's like regionally and in the south -- the Texas and Louisiana area -- we've been doing it for a long time. Now it's getting to bigger numbers and reaching a mass audience. It's been great just being a part of it.
Ballerstatus.net: Alright man, we see the grill, we know you make them. So, a Lil Jon; how much would you charge him for a set?
Paul Wall: He just knocked out two of them and he dropped 50 stacks; that's $50,000 baby. My boy T.I. dropped 30 stacks and wasn't tripping at all. T.I. said, "Paul Wall, here's 30 stacks for one grill" and I said, "I'm going to make it happen for you."
Ballerstatus.net: Speaking about T.I., man how was it Chopping and Screwing that Urban Legend album?
Paul Wall: Man, it was an honor. I'm a big fan of T.I. and it's hard when you hear music and it's your friend and partner. It's like me being his homeboy and I'm like looking for the good, instead of bad, from a biased viewpoint.
But, when I hear T.I.'s Urban Legend and I hear someone say that they don't like the album or it's not good, in my mind, I'm like, "How can you possibly say that? This is one of the best albums to come out in a real long time." That was favorite album since '96, when UGK dropped Riding Dirty. It's a great album, from the concepts he has on songs to the way he delivers the songs, he talks about his demeanor and arrogance when he raps on the songs. He's definitely one of my favorite artists, but then too being his friend and homeboy, I'm proud of him because now he's at platinum status. That's something he was trying to get for a long time, when he dropped I'm Serious and Trap Muzik...I think Trap Muzik is just about to hit; it's at 950,000. It was a great album too, but for some reason it never reached its sales potential, but that Urban Legend followed suit; it came with it. I keep telling him that he needs to drop "ASAP" and "Motivation." There's so many songs on it that could be singles. Like when I DJ in the club, I play "Bring 'Em Out" and "You Don't Know Me," but when I play "Stand Up," "Motivation" or "ASAP," I could play them five in a row and the crowd is going to be crazy all the way through. It's just the level of content and ability, but T.I. man, I got two words, the sh-t! He's the sh-t.
Ballerstatus.net: How long have you been DJing?
Paul Wall: Since I was 14, 15. When I was 14, that's when my life changed because that's when I got really heavy into street promotions. I worked and did a lot of stuff for Def Jam and stuff for Cash Money, before they signed their major deal. But, doing the street promotion, a lot of that was me just learning and working the game because I was always taught and my mother always embedded in me, that if you work, you're going to get paid. If you don't work, you're not going to get paid and no one was going to give me sh-t. So I took that aspect and worked, worked, worked. I built up reputations with different store owners being that I was doing retail promotions and different DJs being that I would service them with records. When I brought them the new Jay-Z record, they remembered me like, "What's up." I built those relationships up. It's the same today, except if a record label wants something sent out, they do MP3, which kind of eliminates what I did back then, but you still need a retail promotions and of course, passing out flyers, which is the bottom of the barrel. I still took that job with pride, worked it to the best of my ability and it gave me respect within the industry to what I was doing: building up relationships and rapport with different record labels or producers.
Ballerstatus.net: Curious...how did you get that track done with Juelz Santana? It's a very interesting combination, The People's Champ and Santana.
Paul Wall: Yea, I did a new one with Juelz. I was in New York not too long ago and my boy Garnett does a lot of stuff with Juelz and me. Being a fan of Dipset -- Cam, Juelz and Jim Jones, as well as Freeway (that's one of the reasons I have Freeway on my album) -- I always felt like they were rapping about hustling, but everyone raps about hustling. I always felt they were rapping about hustling from a hustler's perspective, where most rappers rap about hustling from a rapper's perspective. I always was a fan of Dipset and Freeway, and in turn I got Freeway on my album. I was trying to make it happen; one of my boys made it happen for me and it was done. The thing with Juelz was we f--ked around like, we were in the studio and I was like, "Let's do something" and we did it. Same way, I did some stuff with J.R. Writer and the other night I did two songs with Jim Jones. It's going down man, for real.
Ballerstatus.net: If you can work with any artist, who would it be?
Paul Wall: If I could work with one person, it would be Fat Pat. When people say rest in peace to the rappers that died, they don't ever say Fat Pat and that's a monstrosity to hip-hop because he wasn't only a legend in Texas and to the Screw music, but he was jammin' like a muthaf--ka. People may be wondering, who is Fat Pat? Well, Fat Pat was one jammin' ass muthaf--ka from Texas that passed on. He's a real legend.
Ballerstatus.net: Who do you have featured on the album?
Paul Wall: I got T.I. of course, Lil' Wayne, B.G. and Freeway.
Ballerstatus.net: Did you keep your production for The People's Champ real Houston?
Paul Wall: Yea, I kept it real Texas-esque. The way we did it, we tried to build our own brand and style. That's the intent of the Swisha House. We're not just putting out an artist; we're putting out a style and an artist. We're keeping it Swisha House, but that's not to say we wouldn't want to work with other producers because of course we're fans of other producers and we would like to work with them. But, for right now, we need to establish ourselves in the industry for what we have to offer. I feel like too many times a record label signs an artist and the first thing a label does is they say, "Go get Lil Jon or Kanye to make a beat. Let's get a big name rapper." Nah, we want to build our own brand. Lil Jon and Kanye West's beats are jammin' like a muthaf--ka, but when [use their beats], you take away from the individual artists some times. Instead of seeing the artist, you see the beats. Sometimes those beats are jammin' so hard, they overshadow the actual artist.
Ballerstatus.net: Coming from Texas, what do you think about a legendary artist like Scarface?
Paul Wall: Oh, Scarface as well as Bun-B, UGK...they're real humble and they're my heroes. Bun-B is one of the most humble dudes ever. I've done like 15, 20 songs with him over the years, and it's an honor working with him and knowing him because I always looked up to [UGK] for what they represented and the style they portrayed through their music. They represented our culture: the Screw music, cars, syrup; [they reppe] to the fullest. I always admired them because they never tried to conform to what the rest of the country was doing. When you hear UGK, you're going to get UGK and nothing else.
Ballerstatus.net: The name of the album is called The People's Champ and in the Still Tippin video, you have the wrestling title slung over your shoulder. Are you a big wrestling fan, dog?
Paul Wall: (Laughs) Yea, yea, I have always been a wrestling fan baby. My boy had the belt and brought it to the video shoot. I told him, "Muthaf--ka I gotta use the belt," and he said, "Paul Wall, use the belt!"
Ballerstatus.net: Do you feel as though you're the reigning people's champ in hip-hop today?
Paul Wall: Well, my boy gave me that name, and when he gave me the name a lot of rappers were coming through Dallas that were real a--holes, arrogant and I was the exact opposite. I never tried to be famous, [but] I wouldn't mind being famous. Everyone says they're in it for the money and not the fame, but that's bullsh-t. Everyone wants the fame too. Of course, I'm trying to make money, but I'm me. What you see is what you get. I'm me. I'm a nice guy, but at the same time, I'm not the most gangster motherf--ker you'd meet. When you meet me, I'm not going to be talking sh-t to you. I'm going to be me. When you take on a name like that, you get flack. When Lil Flip took the "Freestyle King" name for the Screwed Up Clique, he got a lot of flack for it because people said he's a youngster, but that's the title he chose. Same thing with T.I.; that's the title he chose -- "King of The South." So, when I claimed the title "The People's Champ," I'm not in it for competition. I'm here to make money, be happy and be comfortable. I'm here to show the world the talents that God has blessed me with. I'm not here for competition. Other rappers or DJs could call themselves the people's champ. Go ahead! I got no problem with that because I'm not the only people's champ, I'm just me. I'm one of many people's champions, but I'm a champ.
Ballerstatus.net: How's your XM Radio show going?
Paul Wall: XM 66 Raw comes on Monday nights and Tuesday mornings and it's going down baby!
Ballerstatus.net: Last year the main style and sound to hit hip-hop was Crunk. This year it's Screw. What do you think the staying power will be of the Screw sound nationwide?
Paul Wall: A lot of people ask me that. I'm sure a lot of people ask Lil Jon the same about Crunk, but I feel as long as Lil Jon keeps making music that's jammin' like a muthaf--ka like it is, then that sh-t is not going anywhere. It's like any good music. People used to say that about hip-hop, questioning how long it was going to last, but motherf--kers stepped their game up, made good music and made a lot of money in the process. The sh-t ain't going any where; the same thing about Screw music. As long as we keep the lyrical and musical content up to par, then I don't think the sh-t is going anywhere. Further than that though, I don't think Screw is going any where because it's not bigger than our culture. Nationally, as a national trend, it may die, but regionally in the South and Texas, it's going to stay because it's been here; it's a part of us.
Ballerstatus.net: Here's your chance to have the Internet going nuts. Tell everyone why they should pick up the album.
Paul Wall: People should buy The People's Champ because it's jammin' like a muthaf--ka, for real. You're going to get the Texas sound, Screw sound, Freeway, Lil Wayne, B.G., T.I., Bun-B....hip-hop, at it's finest baby.
ballerstatus.net (Jun 13, 2005)
Top R&B/Hip-Hop Albums
Issue Date: May 7, 2005
#1
Mike Jones, Who Is Mike Jones?
Swishahouse/Asylum | 49340 | Warner Bros. | (18.98) 1
#2
Mariah Carey, The Emancipation Of Mimi
Island | 003943* | IDJMG | (13.98) 1
#3
Soundtrack, Three 6 Mafia Presents Choices II: The Setup
Hypnotize Minds/Columbia | 58884 | Sony Music | (21.98 CD/DVD) 3
#4
50 Cent, The Massacre 4 (million sold)
Shady/Aftermath | 004092* | Interscope | (13.98/8.98) 1
#5 Faith Evans, The First Lady
Capitol | 77297* | (18.98) 1
#6
Soundtrack, Tyler Perry's Diary Of A Mad Black Woman
Rowdy/Motown | 004615 | UMRG | (13.98) 6
#7
112, Pleasure & Pain
Def Soul | 004471* | IDJMG | (13.98) 2
#8 Beanie Sigel, The B. Coming
DDMG/Criminal Background | 003082* | IDJMG | (13.98/8.98) 1
#9 Ciara, Goodies 2(million sold)
Sho'nuff-MusicLine/LaFace | 62819* | Zomba | (18.98/12.98) 1
#10
John Legend, Get Lifted (1 million sold)
G.O.O.D./Columbia | 92776* | Sony Music | (18.98) 1
#11
Fantasia, Free Yourself (1million sold)
J | 64235* | RMG | (18.98) 2
#12 Lyfe Jennings, Lyfe 268-192
Columbia | 90946 | Sony Music | (12.98)
Billbaord top 12 for the week ending May 7, 2005 (Apr 29, 2005)